blackout

Every year, more money is spent on advertising alcohol than any other consumer product. These images usually show well-built men surrounded by very attractive women all holding a particular alcoholic beverage. For men, the message is “If I drink this alcohol, I can get all kinds of beautiful ladies.” For women, the message is “If I drink this alcohol, I will look very sexy and good looking guys will be attracted to me.” These advertisements couldn’t be further from the truth. Alcohol is the most commonly used and widely abused drug in the world.  Excessive alcohol consumption can lead to alcoholism, an addiction to alcohol which is a chronic and sometimes deadly disease.